Storytelling and messaging

Effective communications depends on clear messaging carefully designed to resonate with your audience. We have a bespoke methodology which draws on consumer and political marketing to create powerful, evidence-based messaging to ensure your campaigns have maximum impact.

Good storytelling increases a listener’s emotional engagement and recall, and makes it more likely they will do as you ask. We have extensive experience of teaching organisational leaders to use the techniques of novelists and journalists to increase their impact.